The Power of Live Video for Your Business

There was a time when uploading video content was a major hassle but today there are many services offering live video streaming. Most of these cost little to nothing but provide multiple opportunities for a business to increase its visibility. Here are some ways in which you can use these services to the benefit of your business:

Introducing your business/behind the scenes

If you’ve just started a company or are worried that your existing one isn’t attracting enough audience try using video content to bring in the traffic. Give a live office tour where people can get to meet your staff or show videos of different processes. You can invite several people to watch the live video but be sure to keep it available for those who’d like to see it again.

Superior customer support

Live video is a great way to reach customers, interact with them or respond to their issues. Try setting up an Ask Me Anything (AMA) on your website to see the difference it brings. While this is an ideal way for clients to know you better, avoid the temptation to make things all about you. Instead, focus on the business and use this segment to improve it.

How to guides

Instructions in long prose are boring to read and even harder to grasp. If you want customers to learn how to do something much better, videos are the most reliable tool that can also be saved for future reference. As the business owner, you can also build a video library that visitors can refer to when needs arise.

Webinar

Instead of one on one customer support which can be tedious business people are turning to webinars through which they can reach a group of customers. Several people can watch a single live stream and if everyone is properly connected you can have a virtual meeting to handle pressing matters.

Announcements

Live videos are often used to make announcements that affect all customers. As opposed to written announcements, videos are easier to understand meaning that appropriate action is more likely to be taken by recipients of the message.

Campaigns

Create your video campaigns then stream them live on various social media to announce a new product or activity. You must be aware of your customers’ needs to learn how to motivate them into becoming permanent ambassadors for your brand. Note that customer trends show that people are more trusting of live video than prerecorded messages. Good promotional videos make it faster to the top of news feeds, but you must be careful how you approach it.

As noted before, there are many video streaming services available to the business owner, but that also comes with the danger of poor quality. You must be discerning enough to pick one that works best for you. Research before signing up for any service to make sure that it will serve all your needs without increasing your costs or compromising other aspects of your business.

If you still have questions on this subject feel free to call us and besides answering them, we will provide more information about adding value to your business through live video streaming.

 

LuminIT.com